Both in terms of environmental awareness evident in the design approach and the resourceful use of local materials.
The ability of your product to serve a specific function optimally in highly efficient and mundane fields, such as residential, educational, administrative and medical.
Tip: This may also be applicable for highly innovative residential solutions. Dream big!
How creative, out-of-the-box and unconventional is your product design? How fresh is your approach?
Tip: The use of local materials and/or techniques in a new way will up your winning chances.
How applicable is your design? Some designs are art, yes, but what really counts is that they are not only brilliant in theory and can actually come to life and fit well in the market.
Tip: Things you have to bear in mind: Resourcefulness in the use of local materials, techniques and the practical manufacturing of the product.