Egypt is at a turning point in its modern history, with all efforts geared towards rapid and sustainable
development across all sectors. We believe it is our duty to be part of this developmental upswing. As
long-term leaders in both the furniture and creative industries, we believe it is our role to capitalize
on our capacity to bring together all three pillars - manufacturers, consumers and designers - of the
industry to fashion something that can bring back the Egyptian design industry to its ancient pioneer
status.